Sponsored advertising content from Verisign, a global leader in domain names and internet security.
Your domain name is your identity on the internet, and like so many other things in life — “there can be only one.” One of every possible domain name, that is. You see, once someone has registered a domain name, no one else can register the same one unless the original registration lapses.
Whether you’re a business owner, a future business owner, a budding professional — or just someone with a great idea — registering a domain name is something that you need to do right away.
A domain name gives you three great ways to represent yourself online. One, as a web address for your social media page. Two, as a custom-branded email. And three, for a business website. And it’s a lot easier than you may think.
Website vs. Social Media
No website? No problem. A domain name lets you connect a web address to your social media page, allowing it to act as a business website. Now when a customer types in your domain name, it will take them directly to your social media presence. Having your own domain name makes it easy to tell people where to find you online. And, if you want to create a website in the future, you will already have a great domain name that your customers know.
When your business is active on social media, you’re able to leverage the visitors to that social media platform and give your current customers an easy way to find and communicate with you. However, there is simply no replacement for having your own website. It doesn’t just create a more professional image for your brand — it also gives you an online presence that you fully control.
Top 4 Reasons You Need a Domain Name
There are so many reasons why registering your own domain name is so important that we couldn’t possibly cover all of them in one article. Here are a few of the reasons that we believe are key.
1. Establish and Protect Your Idea
People often have similar ideas simultaneously. If you have an idea for a domain name, the best thing that you can do to safeguard your idea is to register the domain name right now.
Are you looking for a job or freelance work? Your name is a brand — and like ideas, names aren’t always as unique as one might think. If your first name followed by your last name .com hasn’t been registered yet, snap it up! Not only does a personalized domain name look great when you’re sending professional correspondence, but having a personalized domain name is a great spot for a resume or portfolio.
2. Create the Right Image
A social media page makes it easy for potential customers to get a high-level overview of a company and find out what other customers are saying about it. When someone is serious about buying, though, they’re going to want to see the official website. Having your own domain name doesn’t just give a potential customer a better impression — it establishes legitimacy. Additionally, a company-branded email, which is a benefit of having a domain name, may help customers feel comfortable knowing they’re communicating with a reputable professional brand. In Verisign’s 2015 US online survey, 74% of consumers agreed that they would trust a company-branded email address rather than a free email address.
If you sent an inquiry to a baker about buying a cake, would you rather get a reply from firstname.lastname@example.org or Bob@bobscakefactory.com?
Domain extensions can have specific uses, so make sure to choose one that is aligned with your business, is credible, and is widely recognized. The .com and .net extensions are used by businesses worldwide. Customers should feel safe visiting your website, so a domain name extension your customers know and trust is important.
3. Drive Web Traffic
According to research by Verisign, internet search users are almost twice as likely to click on a domain name where the part before the .com includes at least one of the keywords in their search query, compared to a domain name that does not include any of the keywords in their search query. Are there any specific keywords that could have particular value to your business — either because they identify what your business does or because they could help you capture more search engine traffic? Consider adding those keywords to your domain name.
Let’s suppose that you own a bakery called Bob’s. Even if the domain name for the name of your bakery were available, it wouldn’t tell internet users that much about your business. But, www.BobsCakeFactory.com may let your domain name compete better for click throughs in search engine results for the keyword phrase “cake.”
4. Sell at Higher Profit Margins
Do you currently sell products through an online marketplace such as Etsy or Amazon? Are you tired of paying the service fees? You’re already handling your own promotion, product page design and order fulfillment — why not take the next step and accept orders through your own website?
Using online marketplaces, you gain the ability to easily market to millions of buyers worldwide, but typically it will also cost additional fees. After you’ve made the first sale, though, send customers to your website for future purchases.
How to Choose a Domain Name
Choosing a domain name doesn’t have to be difficult, but it is something that deserves a little thought. These are some of the pointers that we like to give our customers when they ask for suggestions.
Get Started Now
Begin the search for your new online identity right now! Click to visit DomainSmart.net, where you can get the domain of your dreams for as little as $9.00 per year.